![]() And over the past few months, organizations like the Endurance International Group have helped many small businesses to enhance their online presence. Since people weren’t venturing outside, or going to shop physically in shops, once the lockdown was lifted, there was a huge demand online. While the lockdown led to this massive impact on these businesses, it also made clear the fact that there was an immediate need for these players to strengthen their online presence. Reports suggest that the Indian MSME sector employs over 11 crore workers and it contributes 29% to India’s GDP. Owing to how hard the segment was hit, the government had announced a stimulus package too. Many of these businesses had to shut shop temporarily, till the condition normalized. With a complete lockdown, many micro, small and medium sized businesses struggled. ![]() The months of lockdown, which impacted so many big businesses was even harsher to smaller businesses. Mitika Kulshreshtha, Vice President - Marketing, Endurance APAC told us how the organization has been helping small and medium-sized businesses deal with these last few difficult months by strengthening their online presence.It is the parent company of web presence brands like Bluehost, ResellerClub, HostGator, BigRock.Endurance International Group helps equip small businesses worldwide with products and technology to power their online web presence, email marketing, mobile business solutions.
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